Hannover Messe attendance to support global growth

Variable frequency drive manufacturer Invertek Drives is returning to the Hannover Messe trade show in April to further build on the company’s phenomenal global success.

The Welshpool-based company, which this year celebrated selling one million variable frequency drives globally, last attended this major event in 2015 and received a record number of inquiries which informed the decision to return again in 2017 to what is considered to be the world’s leading show for industrial technology.

Invertek will displaying the company’s entire range of Optidrives on Stand K11 in Hall 14 at the show which runs from April 24-28 at Hannover Fairground and is expected to attract 6,500 exhibitors from all over the world.

Last year Hannover Messe attracted more than 190,000 visitors with over 50,000 of them coming from outside Germany. Some 5,000 visitors were American and a further 6,000 came from China, confirming the event’s position as a global hotspot for showcasing new technologies.

Invertek visited the show last year to assess the opportunities on offer and decided to commit to the 2017 exhibition as part of its wider programme to further develop global awareness of the Invertek Drives brand.

Sales and Marketing Director, Rhydian Welson, says: “Invertek is now a major player in the global industrial automation market, selling products into more than 80 countries worldwide and we have just celebrated the milestone of selling our one millionth drive.

“We are starting work on a new factory soon which will enable us to produce in excess of 400,000 drives every year so we will then have the capability to further increase our global market share.

“Many industry professionals will be attending Hannover Messe and we hope they will be impressed by the benefits our variable frequency drives offer to different industry sectors,” he added.

Invertek will be showing the general purpose Optidrive E3 as well as the P2, ECO and Compact 2. The ability to use one drive that can control any IE2, IE3 and IE4 motor - whether permanent magnet, standard induction or synchronous reluctance – attracted substantial international interest at the 2015 event.

The company’s range is widely regarded as world leading for this type of General Purpose drive and offers excellent performance, is cost effective, easy to use and compact, making it popular worldwide. 

Invertek is also expecting significant interest again in the Optidrive Elevator, one of only a handful of drives dedicated to controlling motors used in elevator applications. 

Rhydian added: “Invertek is now directly competing with some of the biggest names in industrial automation so it is vital show visitors have the best opportunity possible to find out what they could expect to achieve from working with us as opposed to our competitors.”

Find out more about the show here