Justin Peters to lead Invertek Drives global sales team

Justin Peters Invertek Drives

Variable Frequency Drives innovator and manufacturer, Invertek Drives, has appointed Justin Peters as Factory Sales Manager to lead the global sales team, the company has announced.

Justin, who has worked at Invertek Drives for over 12 years as a dedicated Key Account Manager, will report to Rhydian Welson, Sales and Marketing Director, and will help develop the sales strategy as part of the company’s international growth plans.

Based at the company’s headquarters at Welshpool, UK, his appointment comes as the company continues to record significant growth within the VFD sector, with record orders and sales over the past three years.

“The VFD market is highly competitive, but the reputation and reliability of our Optidrive VFD range continue to attract new and existing customers,” said Justin.

“Globally, there is a focus to reduce energy consumption, to cut harmful emissions, and subsequently help reduce climate change. Our complete range of VFD technology supports our customers' desire to utilise higher-efficiency motor technology and processes and is helping to create more efficient and productive solutions for our customers.

“Despite increasing legislation, driving changes in behaviour, we know that a large proportion of motor controlled applications are not using VFDs, or are not utilising available technologies, resulting in highly inefficient processes that can result in significant costs for the operator, including energy, maintenance and downtime.

“At Invertek, we are implementing our own initiatives within our manufacturing headquarters in our drive for a cooler planet, whilst we can actively promote and support our customers and end users regarding the benefits of VFD technology in saving energy. It’s great to be able to help support the need for change from both sides.”

He added: “With the continued investment in our staff and training, it feels good to be able to support the next generation of engineers and professionals who are developing new and improved technologies to help reduce carbon emissions further and to help in bringing those benefits directly to our customers.

Significant opportunities for growth globally

Rhydian Welson, Sales and Marketing Director, said: “Over the past three years we’ve witnessed significant increases in demand for our technology which has resulted in record orders globally. We’re building on that by investing in our workforce and global manufacturing facility. This investment will allow us to increase production significantly in late 2023.”

He added: “Justin has over 25 years of experience within the VFD industry, including at Invertek where he works closely with our OEM customers. He’ll continue to work in this area while leading our sales team through the development of new and existing customers within our global sales network.”

Invertek Drives, which is part of the Sumitomo Drive Technologies EMEIA group of businesses within Sumitomo Heavy Industries, is also investing in a new application centre and offices at its HQ, to support its training, sales and marketing teams.

In 2019 the company opened a 5,500sq metre manufacturing facility at its site at Buttington, Welshpool. Early next year work will start on an extension to the facility that will allow it to increase production from 350,000 VFDs a year to more than 600,000 units.

This is in addition to the continued development of its Innovation and Research and Development teams.

Last month the company announced the expansion of its North American headquarters and distribution centre near Chicago, with a new facility opened at Libertyville, Ill. This follows the appointment of a nationwide Sales Reps network, along with a States-wide service network.

More details about the Optidrive range of Invertek Drives VFDs can be found at www.invertekdrives.com.

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