Invertek launches new website befitting of a global organisation.

Invertek Drives’ brand new website contains specification and application information on the whole Optidrive range, as well as case studies and latest news from its UK head office and international sales partners across the globe.

The new website aims to reflect the company’s position as a leading global supplier of variable speed drives. It has been designed to ensure both Sales Partners and customers can easily access the information needed to make informed product and service decisions.

Invertek was established in 1998 and since then has grown to become a global market leader. Its presence throughout the world meant the new website needed to be easily accessible to users from a wide range of countries.

Information is categorised by both product and market sectors making it easier than ever for clients to find exactly the right Optidrive for their specific applications. Sector sections have also been colour coded to make navigation easy for users across the globe.

Sales and Marketing Director, Rhydian Welson, says, “Operating in global markets brings particular marketing and sales support challenges. We’re confident that both sales partners and end users will find our new website extremely beneficial.”

Invertek Drives has undergone significant growth in recent years. Investments in manufacturing, innovation and customer support facilities, together with commitment to product development and international marketing support have been key factors in growing its Global brand.

Invertek’s website contains a dedicated portal, iSource, specifically designed to give international sales partners access to a huge range of product information and supporting documents. iSource is regularly updated with product development information, technology advances, marketing materials and company news meaning international sales partners can keep up to date with all of the latest innovations from Invertek.

Welson, continues, “The new website accurately reflects Invertek as the company is today. We have made significant product developments and grown the business from a start-up to a multi-million turnover international operation over the past 15 years. It is imperative to have robust support services in place when trading on this scale internationally. Our website is the hub that acts as the main source of information for both customers and international sales partners - we believe the new site will benefit all of our stakeholders.”

The launch of the new website coincided with the largest event in the drives industry’s calendar, SPS/IPC/Drives 2012 - let us know what you think by tweeting us @invertek_Drives.